For car manufacturers autonomy has the potential to give rise to anonymity. The challenge for the future will be in brand redefinition and identity. Many are already discussing the move from being a car manufacturer to a transport service provider and how customers will change their perspective of what they are buying. Service and brand both have the potential to be redefined. This is an opportunity as opposed to the end of the road!
Our speakers from the car manufacturing and consultancy companies will present their visions and they’ll be joined by ridesharing and startup companies too.
Gerhard Deiters
lawyer
BHO Legal
GERMANY
Synopsis: Innovation in the transportation sector (including autonomous vehicles, mobility and Transportation as a Service) is gaining momentum and requires developments to adapt to new technologies, requirements and user demands. Classical development contracts (e.g. waterfall model) require contract amendments in order to include changed requirements. Agile procedures embrace changes without a need to change the contract itself. Although technicians and engineers are used to such procedures, typical contract templates are not suitable for agile procedures. The presentation gives a short overview of the legal issues and provides solutions for core elements like definition of requirements, acceptance, customer undertakings and pricing provisions.
Rahima Yakoob
cloud computing and platform business for future mobility; PhD candidate at HHL Leipzig
Daimler AG
GERMANY
Synopsis: This presentation will focus on the transformation happening in the automotive industry, with the advent of alternative mobility solutions and changes to car ownership models. We will explore the role of OEMs, dealers, customers and suppliers in this new mobility landscape and how the business models will need to adjust to be competitive. Finally, we will look at the product and service transformation for the automotive industry.
Thomas Pottebaum
director, automotive strategy
Deloitte Consulting GmbH
GERMANY
Synopsis: In recent years, autonomous driving and so-called robotaxis have become some of the hottest topics in the automotive industry – and beyond. Autonomous vehicle forecasts predict sales of more than 30 million autonomous vehicles in 2040. Although the sharpest gains are expected to occur after 2030 compared with one million in 2025, commercial market introduction has already been announced by several OEMs for 2021. Based on our new market simulation model we shed some light on the potential development of autonomous driving and urban mobility in Germany by 2035.
Markus Derer
senior consultant / project manager
FMS Future Mobility Solutions GmbH
GERMANY
Synopsis: The automotive industry – one of the fundamentals of the German economic miracle and former industrial role model – is now tagged with a big question mark. Global megatrends, new competitors and technological breakthroughs will change the automotive landscape like never before. Based on the technical and social developments in the last decades, we are able to shape this future according to our values and the ecological needs of our planet. Four examples will show the chances and risks for established players and the reasons why we should be thrilled about our future mobility.
Vanessa Miller
partner
Foley & Lardner LLP
USA
Synopsis: Successful manufacturers focus on managing their supply chain risks through intelligent and aggressive risk management strategies. Truly successful companies are moving beyond mere risk management and asking how they can enhance the value of their supply chain in a complex, international environment by implementing long-term strategies in the ever-changing auto industry landscape. This presentation will cover specific strategies to employ across a company (legal, engineering, procurement and sales) to enhance the value of its global supply chain and mitigate risks. It will incorporate examples of issues and proposed solutions given trends in technology, autonomous vehicles, lightweighting and stringent emissions standards.
Wouter Haspeslagh
mobility expert
Granstudio
ITALY
Synopsis: Over the last century, cars have evolved into Swiss knives on wheels. But as our needs, wants and attitudes transform, do our cars still correspond with how we want to live and what we want our habitats to be? The automotive sector is screaming: “Look! No hands!” But then what? What happens if we research new vehicles, services or solutions that are in better balance with our lives and environments? What types of innovations emerge when you think outside the car-shaped box?
Jasdeep Sawhney
Mobility expert & consultant
UK
Synopsis: The 20th century was defined by the auto revolution and car ownership. Urban and suburban infrastructure and life in the 20th century were designed around the car – commercial city centers with residential suburbs, highways for feeding the city centers from the suburbs, etc. Even public transportation was eventually adapted for this car-centric city structure. However, with rapid urban expansion, the 21st century is fast being defined by a reduction of urban quality of life – by traffic, congestion, air quality and inefficient space utilization. As a result, and certainly enabled and catalyzed by the smartphone revolution, new mobility solutions are emerging in cities in an attempt to break us from the shackles of car ownership and to democratize mobility. These new solutions have been expedited in certain cities due to the drying up of investment in public transport infrastructure. In this mobility revolution, the car is being reduced to being just another tool in a plethora of other tools that are enabling mass as well as MaaS mobility. The car is becoming the transporter of people just like the van has been the transporter of goods. It’s also important to note that almost all the players in the value chain of 20th-century transportation are converging, or at least attempting to converge toward Mobility as a Service, or MaaS. Everyone is trying to find their place in the value chain of 21st-century mobility. So what role do OEMs have to play in this disruption? And how will their role transform the car in the 21st century? Will they have a significant role in the new value chain, or will they be reduced to becoming the Foxconn of the mobility revolution? This presentation addresses the role of OEMs in 21st-century mobility – both in personal transport and logistics, and specifically in the urban and suburban environments. The presentation will address OEMs’ role in electrification (including new form factors), automation, legislation, 'fleetification', shared mobility, and MaaS – and generally their transformation from metal benders to mobility solution providers.
Ashish Khanna
partner
L.E.K. Consulting
UK
Synopsis: Electric vehicles (EVs) represent the future of transportation. Car manufacturers are announcing plans to produce greater volumes and models, and governments are actively encouraging their adoption through incentives. Yet, despite a rapid escalation in EV investment in recent years, consumers have been slow to respond. So what exactly does it take to encourage the mass adoption of EVs? L.E.K. Consulting examines the three most important supply and demand factors that will drive EV uptake: cost competitiveness with ICEs, access to public infrastructure, and EV model availability. We also discuss the implications for original equipment manufacturers and policymakers.
Synopsis: New mobility trends, such as ride hailing and electrification, are driving improved transportation cost structures and bringing significant opportunities to the value chains of businesses. With the right approach, businesses across the economy can see mobility as a stimulus for business model innovation – but how can they identify new revenue opportunities and leverage new mobility services to improve their operating efficiency? L.E.K. Consulting’s Mobility as a Platform (MaaP) framework provides a lens through which businesses can consider options for growth, highlighting three key opportunities: acquiring new customers, improving customer experience and driving loyalty, and increasing the efficiency of business operations.
Stefan Mueller
CEO & MD
Mobility Power House GmbH
GERMANY
Synopsis: In dense urban areas, automotive OEMs are increasingly faced with a future where private car ownership is becoming more of a burden than a blessing. A variety of influencing factors change our mobility habits, which in turn creates a demand for new mobility solutions. At best these solutions are fully flexible, affordable, easy to use and an expression of our need for individual mobility. A steadily increasing number of new mobility offers by non-automotive companies is coming to the car sector, which means digitally enabled car/scooter sharing and ride hailing are set to strongly compete with the traditional business model of car manufacturers. Clearly the opportunities offered by Mobility as a Service (MaaS) represent both a threat and an opportunity for automotive OEMs. Some car manufacturers have understood the challenges ahead and are actively working to develop their own branded mobility services and fleet solutions. Whether this will suffice, however, in the long term to keep up with the pace of the MaaS market, which is financed and fueled by tech giants and institutional investors, is questionable at best.
Boris Galonske
managing director
Silverbergh Partners
SWITZERLAND
Synopsis: High expectations exist for autonomous mobility concepts. One might expect that quite soon we will be using autonomous cars and UAVs. Similar expectations exist in cargo, as new autonomous platforms are being announced and tested. Electric drivetrains are being introduced and it seems that combustion engines do not have long to live. To deliver on these expectations, a sound financial framework needs to evolve with clear roles and obligations to enable the identification, management and mitigation of risk. As technologies mature, such a financial framework will foster the scaling of mobility technologies and businesses.
Jason Tutrone
associate - transportation practice group
Thompson Hine LLP
USA
Synopsis: This presentation will address the challenges that landscape manufacturers and technology providers will meet, in the absence of defined criteria for highly automated and fully automated vehicles in the consumer and commercial sectors. We will discuss the lessons learned and considerations companies have developed and will need in preparing for a future with AV oversight and regulation. Given that safety and the perception of the AV technology are critical components to its success, we will address how steps are being made to provocatively manage this variable and how vehicle safety is being monitored and enforced today. Finally, the presentation will focus on proactive steps manufacturers can take to prepare for the eventual impact government oversight will have on automated vehicles.
Adrian S Frey
future mobility expert - lecturer
University of Applied Sciences Burgenland
AUSTRIA
Synopsis: Just like for species, it will not be the strongest or most intelligent companies and experts that will be the winners of our times, but the ones who are most adaptable to change. This presentation will provide you with a deeper understanding of current buzz words around climate change and mobility patterns, and aims to give meaning to numbers and to highlight opportunities, from hype to trend. Why does it feel like a blink of an eye if we look back 10 years, but it is almost impossible to imagine 10 years into the future? This presentation aims to inspire us for the long way forward, or maybe not such a long way after all.
Patrick Holm
head of new ventures
Veho Oy Ab
FINLAND
Synopsis: For 80 years Veho has successfully been importing, distributing and servicing cars, vans, buses and trucks. The road has often been bumpy but the results mainly good. Now the whole industry is changing more than ever before. The roles of the players in automotive are changing, customers' buying habits are changing and financially very strong new competitors are entering the market. How will a local automotive player be successful in the next 80 years?