For car manufacturers autonomy has the potential to give rise to anonymity. The challenge for the future will be in brand redefinition and identity. Many are already discussing the move from being a car manufacturer to a transport service provider and how customers will change their perspective of what they are buying. Service and brand both have the potential to be redefined. This is an opportunity as opposed to the end of the road!
Our speakers from the car manufacturing and consultancy companies will present their visions and they’ll be joined by ridesharing and startup companies too.
Wolf-Dieter Hoppe
partner
Arthur D. Little
GERMANY
Synopsis: While the automotive industry's transition to electric mobility and new mobility solutions is underway, six main roles with underlying business models are emerging: integrated mobility platforms, mobility services bundles, operating systems and system integration with new players, large innovation and profit-sharing partnerships, transition toward back-end and value-added solutions, and shift in value-add for suppliers. Many players are missing an essential brick in their strategy. Arthur D. Little’s new market studies and set of business model success factors clearly set out concrete measures and approaches for OEMs and suppliers to keep their competitive positioning.
Doris Wiederwald
senior expert - mobility innovation
AustriaTech
AUSTRIA
Synopsis: On their way to implementation and the market, mobility innovation and research projects need to be developed alongside actual user needs and be tested in real-life test environments. In Austria, five Urban Mobility Labs provide a support structure integrating research, industry, government and civil society into interactions along the innovation cycle and with services as design-thinking methods, data and information service hubs and experimental areas. The presentation will show how such labs and testbeds can provide a basis for new partnerships between the automotive industry and policymakers to allow integrative and short learning cycles for the development of products as well as new business models.
Gerhard Deiters
lawyer
BHO Legal
GERMANY
Synopsis: Innovation in the transportation sector (including autonomous vehicles, mobility and Transportation as a Service) is gaining momentum and requires developments to adapt to new technologies, requirements and user demands. Classical development contracts (e.g. waterfall model) require contract amendments in order to include changed requirements. Agile procedures embrace changes without a need to change the contract itself. Although technicians and engineers are used to such procedures, typical contract templates are not suitable for agile procedures. The presentation gives a short overview of the legal issues and provides solutions for core elements like definition of requirements, acceptance, customer undertakings and pricing provisions.
Rahima Yakoob
cloud computing and platform business for future mobility; PhD candidate at HHL Leipzig
Daimler AG
GERMANY
Synopsis: This presentation will focus on the transformation happening in the automotive industry, with the advent of alternative mobility solutions and changes to car ownership models. We will explore the role of OEMs, dealers, customers and suppliers in this new mobility landscape and how the business models will need to adjust to be competitive. Finally, we will look at the product and service transformation for the automotive industry.
David Coleman
director
Deloitte
GERMANY
Synopsis: OEMs have made significant investments in developing and implementing a connected services portfolio across their vehicle line-ups, and the enablers behind them. Now, OEMs need to consider a multitude of options to monetize connected services, whether customer-facing or internally. We will discuss the strategic choices facing OEMs in connected service monetization, as well as implications for investments, partnerships and data usage/brokerage. OEMs need to articulate a clear service monetization strategy, or risk being left with connected services that are unable to return their cost of capital.
Christian Hainz
senior automotive analyst
EY
GERMANY
Synopsis: Urbanization, changing consumer expectations, regulation and emerging digital technologies are forming a new mobility ecosystem and setting the stage for immense innovation. The traditional automotive industry is shifting from building and selling assets toward Mobility as a Service solutions and offering a new mobility experience. New players and stakeholders are emerging within the new ecosystem, changing not only the transport experience but also value propositions and customer ownership. How can companies unlock the potential of the new mobility ecosystem?
Patrizia Ilda Valentini
business development manager EV and new mobility
Groupe Renault
AUSTRIA
Synopsis: One of the biggest challenges we face right now is climate change. We need to transform human society into a society that co-exists with Mother Nature in a sustainable and respectful way. What actions must the industry – particularly the car industry – take to make that change and drive the future to sustainable mobility? In this presentation, you will find out that change is possible and what has been done or is still underway for the environment.
Charlotte Le Roux
senior associate
Hogan Lovells
FRANCE
Synopsis: For car manufacturers, but also suppliers and new entrants, autonomous, connected, electric and shared vehicles provide both challenges and opportunities. The challenge for the future of mobility will be in brand redefinition and identity. Many companies are already discussing the move from being car manufacturers to transport service providers, and how customers will change their perspective on what they are buying or using. This is an opportunity, not the end of the road.
Synopsis: Finnish capital city Helsinki aims to make private vehicle ownership redundant by 2025, and other cities will follow. By offering a digital service that integrates the entire transportation network and end-to-end journey planning, transportation will be made highly convenient and cashless. This presentation will examine MaaS and what it means to all automotive manufacturers and new mobility providers offering services such as carsharing, ride hailing or last-mile transportation operations of the future. The challenges of integrating and regulating so many forms of transport and so many providers will be considerable.
Patrick Ayad
partner and global head automotive and mobility
Hogan Lovells
GERMANY
Synopsis: For car manufacturers, but also suppliers and new entrants, autonomous, connected, electric and shared vehicles provide both challenges and opportunities. The challenge for the future of mobility will be in brand redefinition and identity. Many companies are already discussing the move from being car manufacturers to transport service providers, and how customers will change their perspective on what they are buying or using. This is an opportunity, not the end of the road.
Synopsis: Finnish capital city Helsinki aims to make private vehicle ownership redundant by 2025, and other cities will follow. By offering a digital service that integrates the entire transportation network and end-to-end journey planning, transportation will be made highly convenient and cashless. This presentation will examine MaaS and what it means to all automotive manufacturers and new mobility providers offering services such as carsharing, ride hailing or last-mile transportation operations of the future. The challenges of integrating and regulating so many forms of transport and so many providers will be considerable.
Jaime Moreno
CEO
Mormedi
SPAIN
Synopsis: As mobility shifts its focus from product to service, auto companies face the twin challenges of redefining their offers and differentiating their brands. What should auto companies do to win when the rules of the game are completely different? How can they discover and design for real – and diverse – customer needs? How can they ensure that they will own the customer relationship in a MaaS world, and not lose out to upstarts like Uber or even mobility aggregators? The presentation will explain how the strategic use of design principles can help companies evolve in a way that makes them indispensable to users.
Daron Gifford
partner
Plante Moran
USA
Synopsis: Autonomous vehicles, Mobility as a Service and electrification are universally discussed megatrends that are on the verge of disrupting the existing auto industry. Taken together, they point to a fourth, less well-defined, trend – a complete reordering of automotive manufacturing as we know it today. This represents the biggest change to the automobile – and every step in the automotive value chain, including design, assembly operations, supplier manufacturing, retailing, financing, and public and private infrastructure – in more than a century. Our research dives into the detail behind this new reality of the automotive industry.
Olivier Reppert
CEO
Share Now
GERMANY
Synopsis: Big cities get lost in traffic. Fine dust is harmful to the health of people in urban areas. What do we need to do to make cities more livable again? Carsharing is just one possibility to reduce emissions and save space. On average, each shared car can replace up to five private cars. It's even better if those shared cars are fully electric. At the moment, every fifth trip of Share Now cars in Europe is already fully electric. The trend is increasing but even modern cities like Vienna face difficulties installing the infrastructure that is needed for e-carsharing.
Jürgen Schlaht
vice president innovation management
Siemens Mobility GmbH
GERMANY
Synopsis: Today's travel is a mess: overcrowded in any transportation mode – in the air, on the road and on rail tracks. A key requirement of end users for passenger and cargo is easy, convenient and affordable in-time door-to-door transportation. The author is proposing a disruptive way to achieve these requirements: rather than passengers or freight, both will be interchangeable in a personalized transportation box known as the pod. The pods are standardized and suitable for all transportation modes. Based on the actual needs of the end users and the actual traffic situation in the different modes, an optimized route will be calculated and executed. Advantages for the travelers include maximum convenience through personalized pods, and maximum reliability of the journey by usage of all available transportation modes. Advantages for the environment and society: the pods are mostly on the move, and all pod carriers are electrified and interconnected for maximum efficiency of the system.
Jason Tutrone
associate - transportation practice group
Thompson Hine LLP
USA
Synopsis: This presentation will address the challenges that landscape manufacturers and technology providers will meet, in the absence of defined criteria for highly automated and fully automated vehicles in the consumer and commercial sectors. We will discuss the lessons learned and considerations companies have developed and will need in preparing for a future with AV oversight and regulation. Given that safety and the perception of the AV technology are critical components to its success, we will address how steps are being made to provocatively manage this variable and how vehicle safety is being monitored and enforced today. Finally, the presentation will focus on proactive steps manufacturers can take to prepare for the eventual impact government oversight will have on automated vehicles.
Gaëlle Bailly Salines
senior manager for international business development
Vulog
FRANCE
Synopsis: The presentation focuses on the drivers of change in the automotive industry, and how automotive players can successfully navigate those through robust carsharing programs.