All Streams are across 2 days

The automotive industry is on the verge of major disruption from new technology, changing regulation and shifting consumer demands. Over the next 10 years, autonomous vehicle technology, electric vehicles and highly connected vehicles are set to transform the automotive industry. Will car ownership transition from vehicle ownership to shared-usage vehicles, mobility formats, MaaS and ‘cards’/memberships? Not only is the technology changing, but a number of new tech- startups and global technology giants and software organisations are now emerging as major disruptors to the traditional research and development cycles and supply chain models.

We will ask who will manufacture the vehicle of the future and what opportunities are there for ride-sharing platforms and fleets of autonomous vehicles. The effect as vehicles become autonomous will be even further reaching. What impact will they have on insurance companies and finance companies? Could car showrooms become a thing of the past too? How can the traditional automotive manufacturers and emerging technology firms rethink their business models, and what strategies can they employ to lure customers back towards ownership? How will automotive manufacturers maintain their position as some of the most recognisable brands, and how will the role of the vehicle interior as a living space evolve? Perhaps many of today’s ‘car’ manufacturers will become mobility providers of the future and even enter the urban air mobility sector.

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Conference Programme

Day 1: Tuesday 19 June

Disruptive Technology & The Challenges Facing The Global Automotive Industry


Automotive value chain 2025+ industry outlook

David Coleman
Director strategy and operations
Deloitte Consulting GmbH
The automotive industry is in the midst of a historic change right before our eyes. Nearly every day we read in the news about an actual or future shake-up in the market, new business models or a new value chain. The question is how to deal with this change. Through this uncertainty, automotive leaders are required to make investment decisions today, to build expertise, and have the right design and operational capabilities in place once markets demand them. We will discuss making such decisions using scenario-based business modelling, examining four plausible setups an OEM’s value chain might have in the year 2025, and their implications for the decisions OEMs must face today.


New technologies and mobility models – challenges for the auto industry

Susanne Marczian
Manager sustainable mobility
Ford Motor Company
The presentation will discuss the regulatory environment for car manufacturers, from city zero-emission roadmaps to EU carbon-neutral strategies, plus the challenges they face to start a transition to meet customers' future needs. The speaker will also outline Ford’s vision of the City of Tomorrow, as well as different ways to be a sustainable future car manufacturer and mobility provider.


The road to zero-emissions mobility

Stephan Herbst
General Manager Business Strategy
Toyota Motor Europe
We are facing significant challenges in the transport sector and there is not one company or sector that can address these challenges by itself. New approaches and collaborations are required in the areas of decarbonising transport, increasing efficiency, utilising connectivity as well as shared economy and in their respective interactions with each other. This presentation will focus on these challenges and how Toyota is addressing them.

10:30 - 11:10



How the automotive revolution is speeding up

Kersten Heineke
McKinsey & Company Inc
The presentation will analyse how quickly disruption is reshaping the personal-mobility landscape, and what new value pools will look like as the ecosystem evolves. The four disruptive, technology-driven industry trends are gaining significant momentum, e.g. 80% of the top 10 OEMs have plans for highly autonomous technology to be ready for the road by 2025; US$32+ bn disclosed investment in ridesharing startups alone (to date). The share of revenue from disruptive business models could increase from about 1% in 2016 to up to 25% by 2030. Although about 20% of revenue in new vehicle sales could shift to disruptive technologies (e.g. AV), traditional products and services (e.g. fleet management) may still account for over 60% of the total value in new mobility-as-a-service business models. The divergence of key technology adoption and global growth rates in national markets and city archetypes requires even more granular perspectives that put consumers at the center. Disruptive developments require us to redefine our view of the industry structure towards a personal mobility landscape focusing on the consumer.


Driveless emotions: which car brands should rethink their future?

Filip Vasic
Marketing lead
The objective is to provoke a debate about the consequences that autonomous vehicles and various emerging smart technologies will inevitably have for the positioning of many prominent car brands that traditionally promise a premium driving experience. Although human driving will not evanesce any time soon, connected and ever-smarter cars and better-controlled roads will likely affect the emotional and social appeal of driving. As a result of technological trends, many brands will feel the need for market repositioning or dramatic virtualisation of driving. The effect will be a shift that might fundamentally shake the entire value chain of the car industry.


Driving systemic change in mobility for a sustainable future

Hans-Martin Duringhof
Chief innovation officer
NEVS, founded in 2012, has been focusing from day one on the vision 'to shape mobility for a sustainable future'. The world is suffering from extreme pollution, climate change and heavily congested cities, but solutions to solve these problems are around the corner or, to a certain extent, already there. This presentation will explain how NEVS plans to contribute to getting the solutions in place through an innovative product offering that emerges from a unique Chinese-Swedish partnership.

12:25 - 13:40



The future of automotive – how to succeed in a digital hyper competition?

Dr Andreas Gissler
Managing director
Within the next 10 years, disruptive trends are converging simultaneously. Connected car, autonomous driving, electro- as well as shared mobility will change the entire industry even more than in the last 50 years. New digital technologies force disruption and the convergence of industries and market players, enabling innovative new business models in the context of mobility services and beyond. This development is a major threat for OEMs but could be a tremendous opportunity at the same time. The market potential of innovative new business models will grow exponentially. Therefore OEMs need to rethink their current business model now, if they want to ensure future profitability. Dr Gissler will show different scenarios as well as strategic options based on latest market research and insights.


Premium mobility services

Lars Klawitter
Executive director strategic business
InMotion Ventures
The shift from traditional ownership models towards Mobility as a Service means automotive OEMs are completely rethinking their business models. But not all future mobility will be commoditised. Premium mobility services will provide customers with choices and experiences above and beyond transport. Jaguar Land Rover's venture capital arm InMotion Ventures is developing such services aimed at discerning customers and their individual needs.


What happens to transport when we introduce artificial intelligence

Dr Irene Feige
Institute for Mobility Research (Ifmo)

14:55 - 15:35



The future of mobility through a human lens

Dina Vickermann
Industry manager - automotive
Google Germany GmbH
Despite massive growth, mobility services are still skimming the surface, even in developed countries where they first began. Many consumers just don’t feel these services are ‘for them’ – they’re not easy, transparent or particularly exciting. There's huge opportunity for mobility brands to grow by addressing those consumer barriers. With our report, we bring insight and inspiration on how brands can drive further growth in the mobility category by addressing the unmet mobility needs of today’s travellers.


You want to compete against e-hailing companies? Launch your own carsharing service

Antonin Guy
VP sales and marketing
To prepare for the rise of autonomous mobility, most of the OEMs are looking at launching initiatives in the e-hailing space, where there are already major tech players who are investing billions of dollars. Vulog is working alongside most of the successful carsharing operators in the world (including major OEMs), and we are convinced that they are building unique expertise to prepare the management of robot taxi fleets. The presentation will explain the skills developed by the current large-scale carsharing operators, and how this expertise will become a key advantage in the competition for autonomous mobility.

16:25 - 17:00

Panel Discussion

How will automotive retail shift in the future? Impact of new mobility concepts and customer-centric approaches on business models.
Cara Clairman
President and CEO
Plug'n Drive
Dr Patrick Ayad
Partner and Global Head Automotive and Mobility
Hogan Lovells

Day 2: Wednesday 20 June

Digital Transformation & New Technology – Opportunities & Future Business Models
09:00 - 17:30


How connected car startups are disrupting the automotive market

Noaa Barak
4YFN strategy manager
4YFN, Mobile World Capital Barcelona
Over the next five years, the connected car is expected to disrupt the entire automotive ecosystem and the consumer market. Two hundred and twenty million cars are expected to be connected by 2020, representing a €141bn business opportunity. With a fund of €2.1m, IMPACT Connected Car helps SMEs and startups across Europe capture this business opportunity. In this presentation, 4YFN, the startup business platform of Mobile World Capital Barcelona, will present the latest trends and disruptive concepts brought forward by startups and SMEs from all across Europe under its H2020-funded IMPACT Connected Car programme.


Digital transformation of the automotive industry

Moritz Bedenk
Consultant, mobility group, Europe & Israel
Frost & Sullivan
As technology advances in mobility at a rapid pace, the digital offerings from the automotive industry will be the future differentiator across brands, both at the front end but also at the back end, including connected supply chains and the Industrial Internet of Things. Whether through digital retailing, financing, or connected and automated driving-related content, digitisation is becoming a key topic for OEMs.


The automotive endgame – a different perspective

Wolf-Dieter Hoppe
Associate director
Arthur D. Little
The future of automotive mobility has begun. Automotive industry incumbents and new technology and mobility players are trying to develop the proposition within the drastically changing automotive pyramid. But many of their strategies are built on wrong assumptions: overall vehicle market development estimated too low, role and impact of cities underestimated, insufficient paradigms on future vehicle concepts applied and propulsion scenarios too narrow. The presentation reflects on frequently overlooked key challenges to plan and execute a winning transformation strategy towards the new era of mobility.

10:15 - 11:05



The paradigm shift in automotive retail and the evolution of 'digital'

Christian Zamet
Partner and global automotive retail, dealers, distribution and aftersales leader
Ernst & Young GmbH
Dr Federica Pinucci
Senior manager
Ernst & Young GmbH
The presentation will discuss: future trends and impacts/changes affecting the automotive industry as well as dealer network strategy; automotive business model for OEMs as well as dealers, and introduction of new competitors (e.g. Tesla or energy and telecommunication providers); customer experience and expectations including new job/role profiles to meet evolving customer expectations; integration of new services into the dealer business model for being sustainably competitive and profitable (e.g. achieving partnerships with cities for offering car-sharing services, etc.); lessons from other industries.


Moving the industry from making vehicles to making journeys

Nathan Marsh
Director - intelligent mobility, transportation UK & Europe
The work we see in vehicle automation, network/system automation and the advances in new, fractional ownership models for vehicles certainly shows that ‘no change’ isn’t an option. Vehicle ownership, binary (paper) tickets, strict timetables and an impersonal service are now less relevant than ever before. As a society we will still need accessible, reliable and safe mobility, but buying books of paper tickets, or buying/leasing a vehicle for three or four years is less appealing than an account-based, flexible, on-demand service, which might be brand, mode and operator agnostic. This presents disruption and opportunity for the industry. Nathan Marsh from Atkins (Atkins is a member of the SNC-Lavalin Group) examines how cities, fleets, modes, operators and employers will drive up demand for mobility, but drive down demand for solely owned vehicles.


What you need to know about blockchain and decentralised AVs

Noam Copel
Co-founder and CEO
DAV Foundation
The secret to making autonomous vehicles (AVs) mainstream and optimising the global AV economy isn’t found in the world of transportation, but in the world of digital currencies. Today’s internet allows anyone to exchange information directly. Blockchain, the technology underlying cryptocurrencies like Bitcoin, makes possible an 'internet of transportation' to exchange anything directly; a decentralised AV transportation marketplace on a free, open-source, blockchain software platform. AVs will cooperate to complete missions seamlessly. Anyone will be able to innovate and monetise AVs and associated services using a dedicated digital currency. Decentralised autonomous vehicles (DAV) is the ultimate disruption for the transportation industry.

12:20 - 14:00



Impact of disruptive technology in the automotive industry

Daron Gifford
Plante Moran
Based on research by Plante Moran, disruptive technologies in personal transportation and mobility will have far-reaching effects on the traditional automotive industry. Projections developed through 2050 illustrate how OEMs, suppliers and new mobility services will be dramatically changed in the automotive industry through their approaches to manufacturing, electrification, autonomous capabilities, connectivity and sharing. Convergence of these mobility technologies will drive new requirements to compete in the changing world of transportation. A framework and approach for strategies to address these future challenges will be highlighted.


Consequences of digitisation for dealers

Bernard Lycke
Director general
CECRA - European Council for Motor Trades & Repairs

14:50 - 15:35



Employment in the mobility transition in Germany

Dr Wolfgang Schade
CEO/scientific director
M-Five GmbH Mobility, Futures, Innovation, Economics
Mobility is changing, and so is the automotive industry. Shared and self-driving electrified cars will change the business models of the mobility industries. The presentation will set out two mobility scenarios for Germany until 2035 – with levels of car ownership of 400 and 250 cars per 1,000 inhabitants down from today's 570 – and will elaborate on the consequences for mobility, value-added and employment. The analysis will look at the sectoral level as well as the regional level.

16:00 - 16:45

Panel Discussion

Vehicle sales or mobility provider? How will MaaS, connected vehicles, and autonomous vehicle technology affect automotive manufacturers business strategy?
Christian Borowski
VP business development
Wunder Carpool
Armin Fendrich
General manager EMEA
Please Note: This conference programme may be subject to change